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Search Engine Optimization When you hear the term SEO what do you think of? For many people the term is unknown. Search engine optimization basically means maximize both the on page and off page elements of a website to achieve maximum placement in the search engines. In its most basic sense SEO has three basic components. Keywords: These are the words within the content itself and also the words people use to search for information or a product or service. There are numerous tools available free of charge you can use to do keyword research. You will find a listing of our favorite free tools below this article. Content: This is your actual copy on your pages. It is important to use your keywords but it is even more important to write for the reader versus the search engines. Always remember the reader is your main client not the search engines. This is a major mistake some designers make. Always write for the reader not the search engines. Links. Some people say links is the Queen of the Internet; we prefer to write quality content to get our incoming links. Also called IBL’s you can get IBL’s by submitting to directories, writing articles and submitting them to Article directories and also by contacting websites and either offering a link exchange or asking for a link from their page. The main search engines are heavily weighted on incoming links and what “anchor text” is used to link to your page. It is good to mix up your anchor text a bit and to use a variety of your keywords within them.
The Search
engines: Free Keyword ToolsAaron Wall SEO Book Keyword tool. Article submissions sites
Free directories to submit to
Vile silencer free directory list
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